cushion cut diamond

5 FACTS YOUR JEWELER WON'T TELL YOU ABOUT YOUR DIAMOND

It’s no secret that buying a diamond can be confusing and complicated (it’s why we are changing it up) After a lifetime behind a retail counter here are the five things I tell every client I work with.

DIAMONDS CAN BREAK

We all know diamonds are the hardest naturally occurring substance on Earth... but did you know they can chip and break? In fact, it is VERY common to see a diamond that has been worn for many years with small chips and nicks around the the edges or points.

THE 4 C’S DON’T GUARANTEE VALUE

The Gemological Institute of America (GIA) revolutionized the diamond grading process with the 4 C's. However, diamond value is a subtle art that can't be quickly determined by a glance at a piece of paper.

Shape

Florescence

Location, Number, Type, Relief of Inclusions

and many more subtleties create the value of a diamond

YOUR DIAMOND CAN LOSE VALUE

Diamonds are frequently sold as a "good investment" but in some cases this isn't true. Round and princess cut diamonds are the two most popular shapes and inherently hold value because of their popularity. The 3rd most popular shape is often whatever is trendiest at the moment.

Currently: Cushion

Trending Toward: Oval

These diamonds will keep their brilliants and beauty long after they are Insta famous. Once the their demand decreases their value may also decrease. Larger diamonds are more rare and may keep their value regardless of diamond shape trends.

The Marquise's popularity in the 1980's and 1990's is a prime example of this phenomenon

YOU PAY MORE FOR A BRAND NAME

(SOMETIMES A LOT MORE)

Brand name diamonds cost more. The diamonds themselves are not always different and often have the same GIA certifications as non-branded diamonds. The brand name can cost double, or triple of a similar non-branded diamond.

Always ask to see the non-branded equivalent to determine the price difference.

IN 10 YEARS YOU WON’T REMEMBER THE NUMBERS AND LETTERS

Unless you carry a microscope or a loupe in your purse you aren't likely to ever see the inclusions in your diamond after you leave the jeweler.

Buy the diamond you love, the one that sparkles to you, the one that makes you light up inside when you look at it.